Product Management with impact

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Date(s) - 18/09/2018 - 19/09/2018
09:00 - 17:00

Moorgate - Bonhill House


About the workshop

Are you ready to get even more market impact out of your agile organization? This workshop is targeted at people who are already experienced in using agile methods for Product Development. During these 2 days we will go beyond the traditional Product Owner practices and explore how you can help your organization thrive in a volatile market. Learn how to truly harness the benefits of working in an agile organization. This will cover how to:

  • Thrive in a disruptive market
  • Be aligned in an autonomous environment
  • Increase market impact

During the workshop you will get inspiration on how to:

  • Gain 50% effectiveness by having the right starting point in the product vision
  • Realize value twice as fast by verifying value with the customer
  • Minimize the efforts spent on building something no one wants
  • Lowering Risk by embracing uncertainty
  • Make it transparent to everyone what value you deliver

The workshop is based on active participation and assumes that the participants have experience with basic Product Owner techniques and practices.

Target audience:

The workshop is primarily targeted at experienced Product Managers, Product Owners, Business Executives and Agile Coaches.

Learning objectives:

  • How to establish a powerful business and product strategy
  • How to create the biggest market impact with the smallest possible effort
  • How to tab into customer needs and translate those into a desirable product
  • How to ease alignment through solid story writing
  • How to best prioritize what to spend time on
  • How to evaluate real market impact
  • How to collaborate with customers in a meaningful way
  • How to reduce and manage risk in a volatile environment
  • How to measure and document success
  • How to embed customer focus in the organization

Topics covered:

  • Purpose Driven Leadership
  • Customer Collaboration
  • Design Thinking
  • Managing Market Risk
  • Hypotheses Thinking
  • Driving Customer Focus
  • Minimal Viable Products incl. Product Vision, Roadmap & Releases
  • Customer Journeys
  • User Journeys
  • Story Mapping
  • Backlog Management
  • Backlog prioritization – incl. strengths and weaknesses
  • Success criteria – incl. measuring and documenting success